John McNeil Studio; Copywriter
Conceptual + Campaign + Web

Enterprise-level analytics is a hard business. It’s even harder when you don’t have a bead on your data. For Teradata, it only made sense to help—by reimagining how they could provide hardcore data analytics services, in the cloud and on-prem. Alongside Group Creative Director Doug Green,
I helped push Teradata’s 2018 rebrand forward. This includes but isn’t limited to: the core concept, script options for the launch video, and an extensive re-write of the brand’s site.

The final concept below won folks over, of course.
But, I still feel these scripts could’ve kicked ass too.