In 2021, Anyday was preparing to launch an innovative line of microwave cookware. They approached my team at Character to build a robust, relevant brand that met the moment. Alongside my design team, I led the creation of naming, verbal identity, and example copy across a variety of placements.

Anyday's brand promise hinged on relatable, intuitive use. So, one of my explorations included concepting recipes to see how the brand voice would bring simplicity to cooking in ways our audience would appreciate.