Since 2021, I've supported and led verbal design across a dozen product launches and several launch events, including WWDC22 and WWDC23. This work includes but often isn't limited to: concepting headlines for event messaging and product introductions, campaign ideation, collaboration with design teams, and scripting.

Fall 2024

In 2024, I created the headline "It's Glowtime" for the event launching both Apple Intelligence and iPhone 16.

Spring 2024

That Spring, I led the teams that landed the event headline "Let loose." Alongside my design teams, I developed identities and headlines for that year's launch of the latest iPad Air and iPad Pro.

WWDC22

The summer of 2022, I worked alongside a design team to develop a full identity for the Worldwide Developers Conference. This included the central theme of the identity, headlines for the primary email invites and announcements, and ancillary ideation across channels.