In 2020, Conjure was a furniture startup named Mobley. They came to my team at Character to rebrand and sharpen their unique offerings in a market that was filled to the brim with undifferentiated competitors. So I helped lead the process for their new identity. This included a new name and verbal identity that the brand would use to reintroduce itself to its consumers—past, present, and potential.

Conjure's needs ran the gamut—from out of home concepts to web and email examples. Using the verbal identity as a guide, I provided the team with a collection of ways to flex the brand's new voice.